Behind The Label

Banner Image

Women-Led. Indigenous-Owned. Sustainably Made.

A business guided by strong ethics, and a designer label you can wear in comfort, confidence, and pride.

OUR CLOTHING ISN’T JUST MADE IN CANADA, IT’S SHAPED BY CANADA.

While other companies claim to be 100% Canadian-made, we actually mean it. We make all our clothing in Canada.

See where it all happens

MEET ANNE MULAIRE

Anne was raised to embrace her Anishinaabe/French Métis héritage, respect all people, and honour the planet we share—teachings that have guided her as a businesswoman, a designer, and most importantly as an individual.

Meet the Founder

OUR CREW

Forward-focused, sustainably driven, hopelessly passionate.
We are proud to be a 100% women-led team. Meet the makers behind the label.

Meet the team

THE STORY OF OUR HERITAGE DESIGNS

Richly inspired by Anne Mulaire’s Anishinaabe/French Métis héritage, our prints are handcrafted by our Indigenous Métis Elder, David Albert. David is Andréanne’s father. Read more about his work and the story behind our one-of-a-kind prints.

Meet The Artist

PEOPLE OVER PROFITS

B-CORP

As a B Corp, we join a global community of prestigious, purpose-driven companies dedicated to using business as a force for good. We’re recognized for creating a positive impact on our communities, employees, and the environment while upholding the highest standards of sustainability and ethical practices in the fashion industry.

Learn More

RETURN TO NATURE

On-Demand

Our Return to Nature Initiative is backed by our innovative on-demand production model that holds the key to fashion's waste problem. It's the future of fashion manufacturing.

We've cut our supply chain in half and extend the lifecycle of our products. We're putting an end to sizing, warehouses, and waste, and instead, making sustainable products in small batch and on-demand.

Learn More